Insight on Technology: Carnival Cruise Ships Go Mobi leĬase Study: Dick's Sporting Goods: Tak ing Control of Its E-commerce OperationsĬHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS Insight on Society: Designing for Accessibility Insight on Business: Weebly Ma kes Creating Websites Easy Opening Case: The Wall Street Journal: Redesign ing for Today's Platforms Insight on Business: The App le Watch: Bringing The Internet of Things to Your WristĬase Study: Akamai Technologies: Attempting to Keep Supply Ahead of DemandĬHAPTER 4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS Insight on Society: Government Regu lation and Surveillance of the Internet Opening Case: Voice-Controlled Intelligent Digital Ass istants: Will They Revolutionize E-commerce? Insight on Technology: Will the Connected Car Become the Next Hot Entertainment Vehicle?Ĭase Study: Dollar Shave Club: From Viral Video to $I Bill ion in Just Five YearsĬHAPTER 3 E-COMMERCE INFRASTRUGURE : THE INTERNET, WEB, AND MOBI LE Insight on Business: Crowdfunding Takes Off Insight on Society: Foursquare: Check Your Privacy at the Door Opening Case: Tweet Tweet: Will Tw itter Ever Find a Bus iness Mode l that Works?
Insight on Society: Facebook and the Age of PrivacyĬase Study: Pinterest: A Picture Is Worth a Thousand WordsĬHAPTER 2 E-COMM ERCE BUSINESS M ODELS AND CONCEPTS
Insight on Technology: Will Apps Make the Web Irrelevant? Opening Case: Everything on Demand: The "Uberization" of E-commerce Complete Listing of Chapter Opening Cases, Insight Cases,Į-commerce in Action Cases, and Case StudiesĬHAPTER 1 THE REVOLUTION IS JUST BEGI NNING
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